Toyota: Mike’s Bikes
Art DIRECTION
Collaborated with the creative team to art direct “Flow State,” a cinematic TV spot for Toyota and Mike’s Bikes. Developed an atmospheric visual approach that pairs rhythmic edits of cyclist and RAV4 movement, capturing the heightened focus of the ride against Northern California’s misty, winding roads. Guided the aesthetic direction throughout production, balancing performance, freedom, and community while authentically connecting Toyota to cycling culture.