Toyota x Athlete Spotlight
Art direction
Collaborated with the creative team to bring Toyota's Athlete Spotlight to life, featuring Ryan Howard and Xander Guldman as they shared their connection to the outdoors and adventure. Guided the visual storytelling to capture the Northern California mindset, where getting outside isn't just recreation, it's a way of life. The project wove together personal stories and stunning landscapes, creating content that felt genuine to both the athletes' experiences and the spirit of exploration that drives them.