McDonald’s Social
Art direction | concepting | Set design | Wardrobe styling | talent directing
Partnered with a small multi-disciplinary team to help create a steady stream of social content for McDonald's. Working closely with my copywriting partner, we guided projects from initial concepts through production—directing shoots, building sets, and crafting the visual stories that connect with audiences. Together with videographers, editors, and motion artists, we brought fresh, authentic content to life that feels both current and genuinely engaging.