creative
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Baskin Robbins Rebrand

Baskin Robbins Rebrand

Branding | logo design

Rebranded Baskin Robbins as a gourmet ice cream shop that sells its own uniquely flavored pints. This fictional offshoot of the brand is intended to exist alongside the original as a luxury option that would be located in popular urban locations. Deliverables included a stylescape, styleguide and mockups that encompass the new branding. 

 
 
Ice Cream Cups

Ice Cream Cups

Apron

Apron

Ice Cream Pint

Ice Cream Pint

Store front

Store front

Stationary

Stationary