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Baskin Robbins Rebrand

Baskin Robbins Rebrand

Branding | logo design

Rebranded Baskin Robbins as a gourmet ice cream shop that sells its own uniquely flavored pints. This fictional offshoot of the brand is intended to exist alongside the original as a luxury option that would be located in popular urban locations. Deliverables included a stylescape, styleguide and mockups that encompass the new branding. 

 
 
Ice Cream Cups

Ice Cream Cups

Apron

Apron

Ice Cream Pint

Ice Cream Pint

Store front

Store front

Stationary

Stationary

Check out the style guide